5 Lessons from 5 Years of a Weekly eZine
by Christine Kane
Five years ago today -- with my heart beating a mile a minute -- I hit "send" on my very first eZine.
Back then, I was still playing music, and my eZine was called "Live Creative." I had 3000 subscribers. Up til that point, I sent out a monthly update to my list (when I remembered to send it). I was making about $150,000 a year.
In just five short years, my list has grown to almost 30,000 people. (We've added a zero.) My business model changed completely. And we've added a zero to our income - shooting Uplevel YOU well into the 7-figures for the last three years.
I've learned much from having an eZine, and I now teach my own signature blend of strategies to my students in my Upelvel your Business Program. Here are five of the most important lessons I've gotten along the way...
eZine Lesson #1 - eZines aren't dead
Recently, an internet marketer (who was wearing so much hair product that he resembled the heat-miser) gave me his opinion on eZines:
"Ezines and newsletters? They're dead. They don't work."
Hmmmm. My subscribers never got that memo.
I make it a policy to do what works, regardless of the latest marketing wisdom being spouted off. In my experience, eZines are not dead.
If your eZine gives value and gets real, your ideal client will open it over and over again. Yes, it does take focus and time to make this happen. (This is why I devote an entire module to it in my Uplevel Your Business program.) So, while eZines aren't dead... they also can't be robotic, like so much of the email in your inbox.
eZine Lesson #2 - Consistency builds trust
Click here to continue reading ...
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just be sure to include this complete blurb with it:
Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 26,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at http://christinekane.com.
TO SEE HUNDREDS MORE ARTICLES LIKE THIS ONE?
See Christine's blog at ChristineKane.com/blog.